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Welcome to Naieve Skincare!

I am thrilled to have this opportunity to share my passion for skincare with you. My name is Madeline, and I am not only a cosmetic formulation chemist with many years of experience, but I am also a proud mother to a beautiful three-year-old baby girl. It is through these intersecting roles in my life that Naieve Skincare was born.

My journey as a cosmetic formulation chemist has allowed me to delve deep into the science of skincare. I have dedicated countless hours to studying and understanding the intricate balance of ingredients that can truly nourish and transform our skin. This expertise, coupled with my personal experiences as a mother, has driven me to create skincare products that are not only effective but also safe and gentle for the whole family.

As a mum, I experienced firsthand the desire to provide the best for my little one. Witnessing my daughter's delicate skin struggle with irritations, I felt a deep need to find a solution. This sparked my mission to develop simple, natural skincare formulations that could address her needs without compromising on quality or effectiveness. I poured my knowledge, expertise, and love into crafting products that would bring comfort and happiness to her and to other families like ours.

At Naieve Skincare, simplicity is at the heart of everything we do. We believe that nature provides us with an abundance of ingredients that can nurture and enhance our skin without the need for harsh chemicals or complicated formulations. Our commitment to simplicity means that our products contain carefully selected natural ingredients that are gentle yet powerful, ensuring optimal results while maintaining the integrity of your skin.

Transparency and authenticity are also core values we hold dear. We want you to feel confident in what you're putting on your skin and the choices you make for your family. That's why we provide full ingredient lists and clear explanations of our formulations. We believe in open communication and building trust with our customers, fostering a strong connection between Naieve Skincare and your skincare journey.

Thank you for joining us on this exciting adventure. We are dedicated to creating skincare products that are not only effective but also reflect the care and love we have for our families and the environment. Together, let's embrace simplicity and experience the beauty that comes from natural, nurturing skincare.

Warmest regards,


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2 commentaires

So wonderful to get to know why this brand was started!


Such a beautiful origin story ❤️ it's amazing that you took your experience as a chemist and used it to help your family!

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